In the previous two parts of the abstract web usability report I was discussing the importance of website navigation, website content and design, top level pages. Yet, these are just the starting points of a decent website usability report.
This time I would like to talk about other aspects, like, for example, internal search engine of the website. It is a must to have it. As I already mentioned, as your website grows and you keep on adding these web pages, decent website navigation is important. But Internet visitors get easily confused on a big site. This is where comes useful your internal search engine that allows your potential clients to quickly find information or product that they are searching for.
One may think, that I am talking about trivial things that everybody already knows. Yet, six times out of ten I still encounter either weak on site search engines, or even non-working ones. Not so long ago when I was preparing another web usability report for a certain website, that looked great and was quite prominent, I decided to check site’s search engine out of sheer curiosity. And this engine was not able to pull out pages related to the main keywords that this site was advertising!
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Tuesday, February 8, 2011
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