We learned a very valuable lesson

Let me tell you an interesting SEO story. Several years ago our client subscribed to our SEO services. That was all that he wanted - optimization in organic listings. We did not have access to client’s site but he assured us that he has his own web servers and a couple of very savvy system administrators.

We completed keywords research and started a strong link building campaign. Our viral marketing strategy seemed to be fruitful as well. Yet, all our efforts had little impact on our client’s web site. As the guy was getting pretty restless, we provided him a freebie - we started remote monitoring of the web site’s health and check-ups of the web traffic to his site at certain intervals of time.

I don’t really want to go into little details but here is what we found. Every week there were several timeouts of the servers. Due to some erroneous configuration, and some other bad issues related to system management, web servers would suffocate easily and could not handle the incoming traffic.

The site just could not get properly indexed by search engine spiders. All our efforts were almost wasted because the landing pages of the site were constantly dropped from indexing.

We told the truth to our client and he dealt with this problem accordingly by replacing his “savvy” guys with more professional ones. Within a very short time all our positive work started to pop up , as the landing pages were consistently getting indexed by spiders.

We learned a very valuable lesson - you can be a genius of SEO, but if the uptime of the client’s machines is not at least over 98 percent, no winning web strategy would work.