The ability of deep thinking and analysis of situation

I am observing a lot of discussions in articles, online and even in the books dedicated to SEO and web analytics. It seems that small business owners are searching for some sort of a definite answer to the question that bothers them. And the question is the following: should they hire an in-house SEO specialist or find a hundred percent outsourcing solution to all their SEO problems.

To put it simply, there is no easy answer to this question. In my personal opinion, a small business company should hire an in-house specialist, especially if their business is completely Internet driven. Unfortunately for the small business owners, they can not find enough qualified people to hire. There is an extraordinary lack of search personnel.

This does not surprise me at all, because the SEO specialist in the company has to have deep knowledge in many disciplines, great intuition and a lot of other qualities that I will discuss in my future blog entries. And even when they find such a person, in most cases, employers want to work, according to the principle "if Charlie is here – Charilie is working".

I think, if you want to kill any spark of creativity in an SEO specialist, you will be treating as a 9-to-5 employee. The ability of deep thinking and analysis of situation usually does not thrive in a dusty old office or a cubicle. And the work for an online marketer does not end in the office, as you know it. It does not matter where your SEO professional is as long as your business gets the results. So the aforementioned business principle should change to the following one: "if Charlie is delivering the results – Charlie is working".

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