There is an interesting metric in Google Analytics and similar web analytics software. Web analysts tend to pass it over but this metric will give you an interesting insight into the world of your Internet visitors. In Google Analytics this metric is called Screen Resolutions. You can get to it if you click on Visitors and then Browser Capabilities.
I have an interesting story to tell about this metric. Not so long ago my fellow analyst asked me to help him conduct the analysis of the site with the declining traffic. It looked quite bizarre to my colleague because the site was recently launched into production, it had all great keywords and leading search engines indexed each and every page that they could find.
Visually that web site looked nice too. Maybe, designers made it too colorful to my taste, but that site was oriented on young audience and had all possible bells and whistles and link baiting hooks that anybody could ask for.
The launching was announced on many prominent blogs and link building campaign seemed to be successful too. Yet, after a while the bounce rate started to rise until it reached whopping ninety percent. Naturally, the in house SEO specialist conducted all kinds of tests but could not find any faults with the site except for minor things here and there that were fixed instantly. But all these measure did not help.
I agreed to help the guys and noticed that my colleagues researched thoroughly almost every bit of stats. Almost but not all ... They forgot to look at this metric that I was talking about in the beginning of my article – Screen Resolutions.
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