The site was developed to be appealing to the international audience. When I got to Screen Resolutions I noticed that the major group of visitors who were accessing the site used screen resolution of 800X600 pixels, or as you already guessed, mostly 15-inch monitors. But there was not a single monitor of that size at the company which owned the web site. When I opened the site in my own spare 15-inch monitor that I keep for the testing purposes, I was appalled at the ugly view of web pages. It was a completed chaos, because the developers did not take into consideration the needs of Internet visitors.
Naturally, after I reported my findings everything was corrected. And after a while the bounce rate went down. I also learned an important lesson that Screen Resolutions metric can be invaluable when you try to fulfill the concept of the user-friendly web site.
I was going to finish my article on this note but then remembered another useful thing that this metric can help you with. It is a hint. If you see that a lot of visitors who access the site have lower than 800X600 resolution, that might mean that searchers with mobile devices are coming to your web site. So be prepared to launch a site version that is compatible with these mobile devices, like cell phones.
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