After completing the web usability tasks described in the previous entry, start reviewing all presentation pages of the first level. Usually, when the information architecture of the web site has been built correctly, these pages are called Home, About Us, Contact Us, Services, Products, etc.
Look with a fresh eye at the layout of these pages and figure whether these pages are too cluttered or not. Sometimes even when the navigation is fine, web pages of the first level can be one big mess and it is hard to figure out the usefulness of various sections. Also search for obsolete pieces of information - you will find plenty of it, because owners always have problems with updating textual material and images in an orderly manner. There will be all kind of problems with the copy and sometimes many “read more” links, which are going to be bad for your next stage search engine optimization analysis.
Carefully, go through all web forms and other means of interactive communication with potential clients on the first level. Web forms very often are prone to all kinds of errors. If they don’t deliver information properly to the owner, this may be a big issue. We usually find a gazillion of problems with JavaScript validation of the forms, or MySQL database connection on the page.
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