Even several years ago strategic positioning of keywords on the page and in the source code was the major factor for successful search engine optimization. This situation has changed: in current SEO, remote votes of confidence for the web pages mean more now. I would say that sixty percent of optimization happens off-page and forty percent takes place on the web page.
When I talk about on-page optimization, I naturally need to start with keyword density. Sometimes, it is called keywords weight instead. Keyword density is a measure of how often a keyword is found in a specific area of the Web page like a title, heading, anchor name, visible text, etc. against all other words. Since search engine spiders see web page as HTML code instead of what visitors view through a browser, you must have an understanding of the structure of a typical HTML document.
The title of the page that a webmaster adds between HTML tags
is considered to be one of the most prominent places on a web page. Title should not be longer than 8 words and should contain the most important keyword. It is also highly recommended to have keywords in the URL.
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