It seems that as the time goes by, many web site owners become more savvy with Internet issues. More and more clients, especially those who invested heavily in the development of the web site, ask us to evaluate their creation and provide them with detailed web usability report. I consider this a very positive sign and big advantage for us as web analytics company. It is much easier to deal with the decent web site that was evaluated and re-worked according to our specs, than to optimize something that does not create great user experience and is hostile to search engine searches.
Recently I got read several interesting articles on approaches towards web usability evaluation of the sites. I don’t agree with every single view on this matter but still would like to point out the steps that are a must when client hires your company to conduct this type of work.
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