Of course, there is another way to try to improve your mass media campaign. We are talking about purchase of links, that we totally oppose. First of all, we don’t believe in white hat stuff. Second, many companies that were selling the links went belly up because they were getting the links from adding meaningless comments to all those media sources we were talking above. So, when these media sources added “no follow” attribute to the links, or simply deleted them, who do you think turned out to be the biggest loser? Customers, of course. We are not here to judge anybody, after all, everybody tries to earn a piece of bread with butter. But, this still looks risky and unstable way to earn visibility with no guaranties. Through our web analytics research we observed small businesses that lost thousands of those kind of links overnight.
And last but not least. Watch for the changes that are going with search engines right now. We are not saying that you, guys, need to sit and try to figure out search engine algorithms. But last offers to Yahoo from Microsoft and re-positioning of ASK.com just make us wonder. Right now, there are sites out there, that already got link recognition from Google and Yahoo but just don’t get noticed by MSN, or the other way around. Those who found themselves in these situation, know what we are talking about.
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