We would not suggest small business guys to get involved with PR companies. Honestly, there is nothing you or your courageous employees can’t do without spending thousands of dollars, paying for outsourcing PR. Just surf the net and pay 10 bucks here and 20 bucks there for participation in PR feeds. Personally, we think that this trend is on its way out and is not as powerful as it used to be. At least, this is what our web analysts observe. Let’s wait and see.
It seems that old search engine preferences for all those .edu, .gov and big non-profit .org sites are still out there. If the main theme of your site somehow is relevant for these sites, then you are in luck. All you have to do is to convince them to add your link on their sites. These powerful sites can drastically change to the better your marketing campaign.
Google Blog Search and other tool that appear swiftly like mushrooms after the rain can help you find influential blogs and bloggers. By using link baiting principles you can start some sort of discussion on these blogs, or find some controversy (but be extremely careful here). The popular blogs never have stale content, they are extremely dynamic and, thus, can bring hundreds of visitors to your site and/or add a lot of relevant links.
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