So, don’t be surprised, if the visitor went through some 8 web pages on the site before he left it and Google Analytics would show the time spent on the site as two minutes only. This is as much as we can get from this metrics nowadays. We won’t be able to know, if the visitor left the browser and did not shut it down. We would not know, if the visitor left the site by simply typing up new URL in the address text field. It might be that the client spent much more time in reality than the calculated by GA average time on site.
But what if the web site in question is a blog? Then, it is tough luck for you. Mostly, because, everything is happening on the same page of the blog and your visitor does not go deep through several web pages. It may take him a lot of time to write a comment, or to read the latest blog entries located on the same first-level page. So, the average Time on Site metric for blogs is usually extremely unreliable.
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