All business owners and CEO constantly worry about the metric that is called Time on Site. They just love this stat and they demand from the web analyst to establish precisely how long visitors hang around their web sites. Just several years ago, old software would give web analysts peculiar and weird results. But as the time went by, technologies for calculating this metric definitely improved.
On the surface, Time on Site metric itself is easy to understand, as well as number of visits and number of unique visitors on the site. Maybe, that’s why business owners like it so much. Yet there are still some certain drawbacks related to this metric that I am aware of.
Usually, web analytics tools, like Google Analytics, log each request of the Internet visitor who navigates to the web site. They apply time stamp to each request for all time that the prospect spends on the web pages until he exits from the site. And in the end of a certain time frame, analytics tools compute the difference between the timestamps on the pages.
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