It is important to start with general review on overall web site navigation, content and design. At this stage we encounter so many regular problems. Usually any medium size web site with a decent amount of pages has its own share of broken internal links, wrong redirects, unexpected jumps to some folders that are located on the fifth level and other stuff. There will also will be either extremely heavy web pages that take forever to download on a visitor’s computer, or short ones that don’t even contain any textual material.
So many times I encounter small business owners that commit web site “suicide”. Their site is basically consists of one page with embedded Flash multi-tasking application. This is when the client get really upset realizing that he really wasted his money on this alleged web development. Especially, he gets nervous when we explain that search engine spiders don’t read Flash and his site needs to be redesigned completely (if not started from scratch).
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