We check these forms and see problems

Another important thing to watch for in the forms of Contact, Services and/or other pages is general look of the form and the logical flow of text fields. I will try to clarify this more. We often hear client’s complaints that although the forms are working fine, he can’t get a single lead out of them. During web usability analysis we check these forms and see problems related to user’s experience.

For example, a dozen of text fields that the visitor is supposed to fill up. Or requests for somewhat private information, that Internet visitor would not want to reveal. Web site owners tend to forget that the forms should not be huge. They should contain a delicate request that supposedly will get the permission of the visitor to open a line of communication and start a dialog. When the visitor completes his site browsing and wants to contact the site owners for whatever reason, he should be guided tactfully to the contact form that does not try to collect all-encompassing information but asks for general data and, maybe offers to subscribe to the site’s newsletter or download a free electronic book or a catalog.

Tactful dealings with the visitor will increase the conversion rates of the web site. And the opposite is also true - if the visitor will consider that the forms are too prying, he/she will experience a major turn off and can even spread negativity about your site and reference this experience to other potential clients, blogs, forums.